MEHRAULI FLAGSHIP STORE
NEW DELHI, 2018

GAURAV GUPTA

Created for the launch of Gaurav Gupta’s flagship store in New Delhi, Descend brought together fashion and conceptual art in an immersive experience, exploring the darker emotions that reside in all human hearts. We worked with actors, singers, musicians, and dancers to embody concepts such as Melancholia, Desire, Delirium, and False Dreams. Over a period of two hours, the audience encountered these living installations scattered across the store. Your responses affected them and they, in turn, affected you.