The Almondverse

THE ALMOND
NEWS NETWORK

Almond House, the leading name in Hyderabad's chaat and mithai scene, asked us to create an experience for their new outlet. The aim was to promote a sense of wonder and delight among customers - especially children - walking into the store. One of the things we did was create the Almond News Network, a fictitious news channel set in our world of the 'Almondverse'. These news bytes would play on the screens in the store at different times through the day. Each video was themed on a particular sweet or savoury item and would segue into a song, finally culminating in a free sampling of the particular snack for the customers.